FOR IMMEDIATE RELEASE
July 13, 2009

CONTACT:
Howdy Pierce, Managing Partner
(303) 665-3962 x101

CARDINAL PEAK UNVEILS NEW
VISUAL BRANDING, NEW WEBSITE

LAFAYETTE, Colo.—Cardinal Peak LLC, a contract engineering services provider specializing in embedded products, formally unveiled a new brand identity today that represents a milestone in the company's history and signifies the firm's commitment to enabling clients to quickly and reliably bring differentiated embedded devices to market.

The company is represented by a new logo, and has launched a completely updated website at cardinalpeak.com. The new website features information about the company and its services, multiple case studies and information about selecting a contract engineering services provider. The site also includes a blog authored by Cardinal Peak's four partners, among other resources.

"We're thrilled to introduce our new visual branding and website," said Howdy Pierce, managing partner. "We are convinced these new elements strongly represent the high degree of expertise and value that Cardinal Peak delivers for our clients."

"Like our own engineering work, which synthesizes cost-effective designs based on complex requirements, our new logo and website effectively capture the essence of our company," Pierce added.

About Cardinal Peak
Cardinal Peak offers companies the fastest, most reliable way to bring embedded products to market. The firm offers end-to-end engineering services, including high-level requirements definition, hardware design, embedded software design, system software design, QA and documentation. Clients engage Cardinal Peak both to deliver contract engineering services and to augment their internal teams with qualified staff members. For more information, please visit cardinalpeak.com.

Howdy Pierce Managing Partner

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"Cardinal Peak was a natural choice for us. They were able to develop a high-quality product, based in part on open source and in part on intellectual property they had already developed, all for a very effective price."

Bruce Webber, VP of Software Engineering, VBrick