FOR IMMEDIATE RELEASE
December 17, 2009

CONTACT:
Howdy Pierce, Managing Partner
(303) 665-3962 x101

CARDINAL PEAK PROMOTES
MICHAEL DEEDS TO PARTNER

LAFAYETTE, Colo.—Cardinal Peak LLC, a contract engineering services provider specializing in embedded products, has promoted Michael Deeds to the role of partner.

Deeds, who has been with Cardinal Peak since 2008, has expertise in engineering project management, product definition and architecture, embedded systems hardware and software design, and FPGA and ASIC design. Most recently at Cardinal Peak he managed the design of a digital video recording system for use in police cars.

Prior to joining Cardinal Peak, Deeds was on the technical staff at Mobilepeak Systems, where he was involved in the design of a 3G wireless user terminal. He holds an M.S. in electrical engineering from the University of Colorado at Boulder with a focus on computer architecture, and B.S. in electrical engineering from Marquette University.

"Mike is comfortable working at the intersection of business needs and deep engineering challenges to deliver superior work for our clients," said Howdy Pierce, Cardinal Peak managing partner. "We are delighted to recognize Mike's significant contributions to Cardinal Peak with this promotion."

Cardinal Peak enables companies to bring complex embedded products to market faster and more reliably than through any other solution. The firm has expertise in embedded software, digital video, application software, browser plugins, hardware design, signal processing and IP networking.

About Cardinal Peak
Cardinal Peak offers companies the fastest, most reliable way to bring embedded products to market. The firm offers end-to-end engineering services, including high-level requirements definition, hardware design, embedded software design, system software design, QA and documentation. Clients engage Cardinal Peak both to deliver contract engineering services and to augment their internal teams with qualified staff members. For more information, please visit cardinalpeak.com.

Howdy Pierce Managing Partner

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"Cardinal Peak was a natural choice for us. They were able to develop a high-quality product, based in part on open source and in part on intellectual property they had already developed, all for a very effective price."

Bruce Webber, VP of Software Engineering, VBrick