I’ve got a new article at Entrepreneur magazine: “The Internet of Things Will Have Arrived When You Don’t Even Notice It’s There”.
For most devices, Internet connectivity just isn’t that compelling. Really: How much do I care about my hot water heater? I certainly don’t need regular communications with it. I just want to know that it’s working.
Your users are already drowning in smartphone apps. With some limited exceptions in the area of lifestyle brands, they don’t want more. To fully exploit the promise of the IoT, companies of all types need to think about how to leverage a more subtle use of connectivity into compelling products and services. Resetting the lowly thermostat from my phone is fine, but what if I could receive a text alert when the house is too cold or too hot, when the furnace is running inefficiently or when the furnace filter needs to be changed?
Read the whole thing here.