Articles by Pat French

How does an expert UX audit uncover so many critical issues? It's not guesswork; it's a methodical process. This post pulls back the curtain on a core component of our toolkit: the heuristic evaluation. Learn what usability heuristics are and how we use this powerful framework to diagnose your product’s health.

User research can produce a mountain of data, but how do you turn those findings into real product improvements? This post provides a four-step framework for translating raw user insights into a strategic, prioritized product roadmap. Learn how to ensure your research investment leads to tangible business impact.

To build a great product, you need to know what users are doing and why. This post breaks down the two types of user research that provide these answers: quantitative (the 'what') and qualitative (the 'why'). Learn the key differences and how blending them provides a complete picture.

Not all usability testing is the same. The method you choose dramatically impacts the insights you receive. This post breaks down the two primary approaches: moderated and unmoderated. Learn the key differences, the pros and cons of each, and how to decide which method is the right fit.

Many teams treat usability testing as a final check before launch, but by then, fixing foundational flaws is incredibly expensive. This post makes the case for a modern, agile approach. Discover the right time to conduct user testing throughout the product lifecycle to mitigate risk and save money.

A great design team is essential, but their talent is amplified by the tools they master. This post takes you 'under the hood' of our UI design process. Discover the technologies we use for precision design in Figma, in-depth user research, and even harnessing AI to create stunning visuals.

Is your existing digital product struggling with low adoption or poor performance? A UX audit is the first step to turning it around. This post explains our expert evaluation process, which assesses your product’s usability and design to identify critical issues. Learn how we deliver clear insights and a prioritized action plan for improvement.

What's the difference between a rambling meeting and a productive Design Workshop? The facilitator. This post explores the essential qualities that lead to a successful session. We'll look at the core values, service mindset, and technical abilities we rigorously hire for.

Not all design workshops are created equal. The outcome depends on the facilitator’s expertise. This post explores how a large, certified team provides a superior experience. Learn how our investment in continuous improvement and certifications in Scrum and Design Thinking leads to a more structured, productive, and valuable engagement.

Effective user research is more than just surveys; it’s a toolbox of powerful methods. This post provides our framework for gaining deep user empathy. We explore the four essential pillars of our process: data-driven profiling, journey mapping, usability validation, and market analysis.

When facing complex challenges, a standard meeting isn't enough. This post provides a blueprint for a successful design workshop, covering the three essential phases: meticulous preparation, expert facilitation, and post-workshop follow-through to ensure real, actionable outcomes.

A successful product launch isn’t the finish line; it’s the starting line. This post provides a blueprint of our end-to-end process, from front-loaded research and agile sprints to post-launch continuous optimization. Discover how our integrated methodology ensures long-term product success.