User experience research is foundational to building successful products. We move beyond assumptions, leveraging our team’s expertise to uncover the authentic needs, motivations, and behaviors of your target audience. Our approach integrates deep product engineering knowledge with comprehensive research methodologies, ensuring your product is not only functional but also genuinely resonates with your users. This collaborative and data-driven process provides the clarity and confidence to make informed design decisions, mitigate development risks, and deliver tangible business results.
We offer a comprehensive suite of user experience research services tailored to your specific project needs. Our process is designed to build a solid foundation of factual, user-centric insights to fuel an informed design process.
This phase is focused on building a thorough understanding of your users, your market, and your business goals. Our insights lay the strategic groundwork for all subsequent design decisions.
We analyze market trends and the competitive landscape to identify opportunities and inform design strategy.
Through expertly facilitated sessions, we align with your stakeholders on business requirements, roadmaps, and success metrics.
We engage directly with your target users to gather both qualitative and quantitative insights into their needs and behaviors, translating them into actionable recommendations for your product.
We create detailed, data-driven personas that represent your target user segments, providing a clear and practical reference to support design decision-making.
We map out the user’s experiences, emotional state, context, pain points, behaviors and opportunities for improvement through journey maps, storyboards, and empathy maps.
Once a design direction is established, this phase is dedicated to rigorously testing and validating concepts with real users. This ensures the final product is intuitive, effective, and free of critical usability issues.
We conduct moderated and unmoderated usability tests to observe real users interacting with your product or prototype, gathering critical feedback to refine the experience.
Our experts evaluate your product against established usability principles to identify areas for improvement.
We test different design variations to determine which performs best in achieving your goals.
We ensure your product’s structure is intuitive and logical, particularly for complex systems with hundreds or thousands of screens. Our work goes beyond simple navigation to include the architecture of applications, searchability, content taxonomies, and categorization. We leverage methods such as card sorting and tree testing to align your product’s organization with the user’s mental model, enabling them to find information and complete tasks effortlessly.
What sets Cardinal Peak apart is a unique blend of a human-centric approach with technical rigor. We believe exceptional user experiences are born from combining objective and subjective insights. Our research isn’t conducted in a vacuum; it’s a two-phase process informed by a deep understanding of the “art-of-the-possible” from an engineering perspective, leading to more actionable and implementable insights.
Furthermore, we use a powerful combination of both:
This combined approach provides powerful visibility into your product’s performance, user needs, and future opportunities.
Here are a few examples of how our user experience research services have helped our clients achieve their business objectives. View all our case studies.
We developed a culturally immersive fitness and nutrition tracker for Thai consumers, leveraging expert user research and usability testing to ensure local relevance and drive user engagement.
Our rigorous user research process for this complex IoT product uncovered critical user pain points, directly informing the design of a more intuitive and efficient system for smart energy management.
We developed a culturally immersive fitness and nutrition tracker for Thai consumers, leveraging expert user research and usability testing to ensure local relevance and drive user engagement.
Our rigorous user research process for this complex IoT product uncovered critical user pain points, directly informing the design of a more intuitive and efficient system for smart energy management.
Beyond core UX research services, we offer a range of specialized solutions to support every stage of your product’s user experience journey.
User research services are a range of methodologies used to understand user behaviors, needs, and motivations. This process is crucial because it provides a solid foundation of validated user understanding, ensuring that we build the right product for the right audience. Investing in upfront user research minimizes the risk of building features that users don’t need, ultimately reducing development waste and increasing the chances of product success.
Quantitative research focuses on “what” is happening by measuring and analyzing numerical user behavior data, such as data analytics, KPIs, and success rates. Qualitative research explores “why” it’s happening by gathering insights through methods like user interviews, feedback, and usability testing. At Cardinal Peak, we utilize a mix of both to gain a holistic understanding of the user experience.
At Cardinal Peak, UX is informed by engineering, and engineering is guided by UX. Our user research is infused with our deep engineering expertise, ensuring that design solutions are not only desirable for users but also practical and cost-effective to implement. This collaboration results in designs that are efficient to build, easy to maintain, and can support advanced functionalities like AI analysis.
Absolutely. For new products, we conduct discovery research to identify user needs and market opportunities, shaping the product from its conception. For existing products, we offer design audit services and continuous research strategies to identify usability issues, understand evolving user behaviors, and optimize the experience for better performance and user satisfaction.
Deliverables are tailored to the project but typically include detailed persona profiles, user journey maps, empathy maps, information architecture diagrams, and usability testing reports. We provide clear and concise insights, including prioritized actions and remedies, to guide the design and development process effectively. We also provide a summary report with key findings and artifacts from any workshops conducted.
Our team of over 140 dedicated UX professionals brings a wealth of experience and a commitment to rigorous research practices. We employ a mix of research methods to triangulate data and ensure a comprehensive understanding of the user experience. Our researchers are proficient in a wide range of industry-standard tools and platforms to gather and analyze data effectively. Furthermore, our recommendations are always grounded in the data we collect, providing you with confident, evidence-based insights.
Explore our team’s insights on user research and design. View all our blog posts for more insights.
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Learn how our AI-driven UX services create intuitive, engaging digital experiences for your product.
Discover how AR/VR transforms the user experience in industrial and product design.
Learn how our product engineering and UX design expertise reshapes in-vehicle infotainment.
