Articles by Pat French

A successful product launch isn’t the finish line; it’s the starting line. This post provides a blueprint of our end-to-end process, from front-loaded research and agile sprints to post-launch continuous optimization. Discover how our integrated methodology ensures long-term product success.

Many companies focus UX on the point of sale, but the customer journey starts much earlier. This post provides a framework for how strategic design can support every stage, from Awareness to long-term Loyalty, to cultivate lasting customer relationships and maximize lifetime value.

Scaling a product globally presents a challenge: how to achieve broad reach while making the experience feel bespoke to each user. This post provides a strategic framework for scalable UX. Learn how to balance universal human standards with consistent branding and deep localization.

A great user experience is just the price of entry. To win in diverse markets, your product must feel tailor-made. This post explores our layered framework for crafting a market-specific experience. Learn how to combine universal usability with consistent branding and thoughtful localization.

Great designs are fueled by quality research, but many usability tests are too narrow. This post provides a holistic framework that goes beyond simple observation. We explore the four key areas—user motivations, technical constraints, and market context—that provide a 360-degree view, ensuring you gather truly meaningful insights.

What separates a functional product from one that users find indispensable? This post introduces The Pyramid of Product Greatness, a strategic framework for elevating the user experience. Learn about the four essential levels required to build products with a lasting, meaningful impact.

Even the best UI design can be lost in translation during the developer handoff, leading to a product that fails to match its vision. This guide provides a blueprint for a seamless transition, exploring the collaborative processes that prevent costly rework.

Designing a UI for a physical product is an engineering challenge. This guide explores the essential design principles for creating functional and efficient interfaces for IoT and embedded systems, where performance and hardware constraints are as critical as the user experience.

As products scale, maintaining brand consistency while moving fast is a major challenge. A design system is the strategic asset that solves this problem. This post explores how a library of reusable components empowers your team to eliminate repetitive work and build better products, faster. Discover how to bridge the gap between your design and engineering teams for a seamless handoff.

Is your product plagued by high churn, low conversion rates, or negative reviews? These aren't isolated issues; they are often symptoms of a deeper, foundational UX problem. This article will help you diagnose your product's health by outlining the five most common signs.

The handoff between a UX design company and an engineering team is often the riskiest phase of a project, leading to costly rework. Learn how an engineering-integrated UX process eliminates these silos, ensuring your product is not only beautiful but technically feasible.

As a product leader, you know great UX drives success, but securing budget without a clear ROI can be a challenge. This guide moves beyond intuition, providing a framework for tying your UX design services investment to the metrics that matter: conversion, retention, and efficiency.