Five Questions With Howdy Pierce

Howdy was interviewed in the Boulder Daily Camera today:

Cardinal Peak specializes in developing embedded devices, mobile and set-top applications and digital video products for original equipment manufacturers.

What type of competition is your firm facing?

In our field, of course the big trend in the last 10 years is offshore outsourcing. … So for us, the positioning against that really gets down to expertise and to a specialized area — that’s where we focus on our digital media and digital video.

If your metric is wanting the cheapest I can pay for an engineering hour, then we aren’t looking so good.

If you’re thinking, “What is my overall cost and the relationship to quality?” … by that metric, we look exceptionally good.