Local inventor Jeff Thramann hatched the idea and started Clip Interactive, originally contracting with Cardinal Peak for working space as well as help developing the technology. Cardinal Peak specializes in digital video and audio.
“So we were a very natural partner for them,” said Mike Perkins, one of the managing partners at Cardinal Peak.
Cardinal Peak helped develop an initial prototype and developed things such as the algorithms for determining which station is being listened to. As the business model moved forward, Thramann hired Michael Lawless as chief executive, and eventually Clip Interactive moved into its own space at 3200 Carbon Place in Boulder and assumed full control of the technology as it added more employees of its own.